Steve Jobs: Genious? Innovator? Project Manager?

In this podcast, Ricardo talks about Steve Jobs, he says that after reading many biographies, articles and news about Steve Jobs, there were many doubts about the DNA that generated so much success for Apple - it was the genius, innovation or the ability to manage projects from Steve Jobs? He notes that the way Apple manages its business is totally different from what is taught in administration books where collaboration and customer are essential for the growth of the organization.